{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of luxury brand names drive exposure via social media sites marketing, celebrity collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't transformed much in years; it does not have TikTok, and does not give stars totally